Cool Hunting Cycle

The hunting cycle is quit complicated. Advertisers are always trying to find out what is “in” at that point of time, and they will almost do anything to figure it out. But the hard thing about this is getting teenagers to tell them what is “in”. The cool hunters interview teenagers to get the inside scoop on what is “cool”, but as soon as they find out what is “cool” teenagers seem to find something else that is “cool”. So if seems like as soon as the cool hunter’s finds out what’s cool they have to start the process all over again. A mook is a fictional character that is loud and in your face, they are normally on a tv show to keep you watching it. A midriff is someone that shows off their body and thinks that they always have to look good to be successful. The feedback loop is where corporation will let teenagers pick what will happen next. They do this so they can stay informed with what’s “in” and plus to keep the ratings up. An example of this is MTV they do this all the time by letting the people pick what they will play next. Yes I do believe that the youth have their own culture. You don’t see older adults wearing the same things that a teenager would wear or even do the same things. Some example are clothing lines, music, and entertainment.